Shudoc was founded in 2017 by Yelda Ibrahim, when she realised the British market lacked the luxury approach to shoe storage.
Determined to create design-led yet sustainable furniture which also showcased British craftsmanship, Yelda has ensured all cabinets designed and created by Shudoc are made with responsibly sourced materials and produced at the highest standard of British workmanship.
With only a single colour option of each timeless design available, they also meet Shudoc’s customer expectations for pieces that are far removed from mass-market products.
For customers looking for something a little more exclusive, bespoke design and build of tailor-made shoe cabinets is available.
Founder’s Story: Yelda Ibrahim
Shudoc’s founder, Yelda Ibrahim has over two decades of experience in the fashion industry and has worked for brands such as Burberry and Reiss. With a passion for creativity and the unconventional, Yelda has always dedicated herself to ensuring only the best in design and quality is offered to her clients.
Yelda also has a passion for shoes, and when she realised there was nothing available on the market which could house the many, many pairs she owned yet complement her home, the first seeds for Shudoc were sown.
By focusing on design that meets her impeccable taste and by bringing years of fashion education and experience into her creations, Yelda has crafted perfect pieces of practical wall art for the discernible buyer.
Beyond the design, Yelda has also personally scoured the country to find the perfect partner to bring her designs to life and meet the high standards she demands.
Today, Yelda continues to be inspired by things that many people overlook. From the smallest, most intricate motif to the largest architectural masterpiece - it can take anything to spark her creativity for her timeless designs.